Here’s a brand new concept in modern cat furniture, and I have one word — BRILLIANT! It’s from the designers at Paper Lion, a new company making modern, eco-friendly cat products. This is one of the most innovative uses of material I’ve seen in the cat product industry.

The KittyNest appears to be made from a honeycomb paper material that looks like something cats would completely love. Because of the flexible nature of the material, this took some really creative thinking to make it work for cats. By stretching the honeycomb material over a wire frame, you create a beautiful piece of cat furniture that serves as a lounge, hideaway and scratcher. It’s so simple and so elegant. Plus, when kitty has had her way with it, all the parts of the KittyNest can be easily recycled.

The KittyNest just completed a successful Indie Gogo fundraising campaign and they hope to be in production by the end of the year.